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KNOWLEDGE HUB
Frequently Asked Questions
Q: How do I get started making video?
A: ​Getting started with video is easier than you think!
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If you have a smartphone, you have everything you need. Record a quick video and post it on your social channels—don’t overthink it!
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Then, watch the engagement and reach grow. Even simple, self-made videos can boost visibility, build trust, and strengthen your brand.
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The key? Just start. Take five minutes today, hit record, and put your business in front of more people with video.
Q: Is using YouTube good for my business?
A: YouTube is an incredibly powerful platform for businesses for several reasons:
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It’s the second-largest search engine – After Google (which owns YouTube), it’s the go-to platform for people searching for content, giving your business huge visibility potential.​
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Massive user base – With 2 billion active users daily, YouTube provides access to a vast audience that can engage with your brand.
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Free video hosting & organization – YouTube allows you to store and organize your video content using playlists, making it easy to manage and repurpose. Plus, it’s a great way to drive traffic back to your website.​
So if you're creating video content, YouTube should be a key part of your strategy to maximize reach and business growth!
Q: Do views matter on my socials?
A: It depends on what you're selling!
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Views are a good indicator of reach, but do they really matter? If you're selling high-value products like houses or cars, and only 10 people view your post but one becomes a buyer, then views aren’t the key metric—qualified leads are.
However, if you're mass marketing a product and aiming for brand awareness, then high view counts do matter because you need to reach as many people as possible.
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The takeaway? Align your marketing strategy with your goals. If you need more views, you can boost a post, use Facebook or LinkedIn advertising, or optimize your content for organic reach. But ultimately, engagement and conversions matter more than just numbers.
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Next time you post, ask yourself: Do I need more views, or do I need better leads?
Q: What’s the worst thing that can happen if I make and post a video?
A: The absolute worst thing? No one watches it. That’s it!
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Don’t stress about negative comments—there will always be someone trying to tear you down. If that happens, use the block button freely and remove negativity from your social channels.
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The key is to keep creating and posting quality content.
Every video is a chance to reach the right audience, build your brand, and grow your business.
So don’t let fear hold you back—just hit record and keep going!
Q: Should I be using LinkedIn?
A: Yes, LinkedIn is an excellent platform for business and professional networking!
LinkedIn stands out because it lacks the low-quality content often found on other social channels. This means there’s a real shortage of high-quality content, creating a great opportunity for visibility and engagement.
If you're creating content—especially video—LinkedIn is a smart place to post it. Video performs exceptionally well on the platform, offering fantastic organic reach and a strong return on investment. So next time you make a video, be sure to share it on LinkedIn to maximize its impact!
Q: Should I focus on one social channel?
A: It depends on where your audience is. If your ideal clients are mostly on LinkedIn or Facebook, then prioritize those platforms.
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However, social media is free, so why limit yourself? Repurpose your content across multiple channels to maximize your reach and get the most value from your efforts.
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Each platform has its strengths:
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YouTube – Perfect for longer videos
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Facebook & Instagram – Great for video, images, and text
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TikTok & Reels – Video-first platforms with huge engagement
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The best strategy? Target the platforms where your audience hangs out, but don’t ignore others if they can bring value. More exposure = more opportunities!
Q: How often should I post on socials?
A: ​As often as possible!
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When it comes to social media, more is better—the more you post, the more chances you have to be seen by potential clients.
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But don’t just post randomly—have a strategy. Think about:
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Where you want to post (LinkedIn, Facebook, Instagram, TikTok, etc.)
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What your audience wants to see
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What action you want them to take (Call? Email? Visit your website?)
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Every post should serve a purpose. Maximize the value of your content, stay consistent, and keep showing up for your audience!
Q: Can I post too much content on socials?
A: The short answer is no, you can't post too much—as long as your content is valuable.
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People often worry about over posting, fearing that their audience will get bored or annoyed. However, repetition is common in marketing, just like seeing the same TV ads repeatedly. Big brands like Nike and Amazon consistently put their message out there without losing customers.
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Instead of worrying about posting too much, focus on maximizing the value of your content:
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Repurpose and distribute content strategically across different platforms.
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Keep the quality high—engaging, informative, and relevant posts will always have an audience.
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Don’t be afraid to repeat key messages—people won’t always see every post, and repetition reinforces brand awareness.
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So, post as much as you can, as long as it serves your audience and drives engagement!
Q: How long should my videos be?
A: ​It depends on your audience and platform.
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Longer videos (4-6 minutes) work well for audiences already engaged with your brand. These viewers are more invested and willing to watch in-depth content.
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Shorter videos (30-60 seconds) are ideal for social media platforms like TikTok and Facebook, where users scroll quickly. These bite-sized clips grab attention and drive engagement.
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The key is to match video length with your audience’s behavior and platform trends. Create a mix of short and long content to maximize reach and impact!
Q: Is animated content worth it?
A: Yes! Animated content is highly engaging and grabs attention quickly on social media.
Bright, colourful animations stand out in a crowded feed, making them effective for marketing.
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To start, try using simple animation tools like Canva or other online software to create quick animated clips. Test how your audience responds, and if it works well, consider investing in more polished, branded animations.
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Bottom line: Animated content is a powerful tool—experiment with it and see how it boosts engagement!
Q: Is video a differentiator between me and my competitors?
A: ​Yes, video is a powerful differentiator between you and your competitors.
If your competitors aren't creating video content, leveraging it can give you a significant edge across multiple areas—social media, online visibility, and search engine rankings.
Videos build trust and connection, helping potential clients get to know and like you, which increases the chances of them choosing your business when they need your product or service. Video also strengthens your presence in search engines like Google, making you more discoverable.
Q: How important is sound?
A: Sound is absolutely vital in video production. Poor audio quality is one of the biggest turn-offs for viewers, even more so than shaky visuals. If your audience struggles to hear or understand your message, they'll quickly disengage.
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To improve your audio, always use a microphone if possible. Even a budget-friendly lapel mic (around £10-£20 from Amazon) can make a huge difference. If you don’t have a mic, try to film in a quiet space and avoid wind interference.
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Good sound quality instantly elevates your videos and keeps your audience engaged—so don’t overlook it!
Q: What shape should my videos be?
A: ​The shape of your video depends on where you’re posting it. Different platforms favor different formats:
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Vertical (9:16) – Ideal for TikTok, Instagram Reels, and YouTube Shorts. If these platforms are your focus, shoot in portrait mode.​
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Widescreen (16:9) – Best for LinkedIn, YouTube, and Facebook. This traditional format avoids black bars on the sides.​
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Square (1:1) – A great cross-platform option that looks good on Instagram, Facebook, and LinkedIn.
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Before shooting, decide where your video will be posted to ensure you pick the right format. And don’t forget to use a mic for the best audio quality!
Q: How can I maximise the ROI from my videos?
A: To maximize the ROI (Return on Investment) from your videos, focus on reusability and strategic distribution.
Video content isn't disposable—use it again and again to get the most value from the time and money spent creating it.
Here’s how to maximize your video’s impact:
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Repurpose and Reshare – Don't just post once and forget about it. If the content is evergreen (e.g., FAQs, business profiles, or team intros), schedule it to be reposted regularly across all platforms.
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Use Scheduling Tools – Tools like Hootsuite and Content Studio help you automate posting at different times of the day, ensuring your content reaches more people.
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Multi-Channel Approach – Post your video across multiple platforms (LinkedIn, Facebook, Instagram, YouTube Shorts, etc.) to maximize visibility.
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Update When Needed – If a team member leaves or something becomes outdated, refresh the content instead of scrapping it entirely.
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By treating video as an ongoing asset rather than a one-time post, you’ll continually drive engagement and conversions. Now, get making more video!
Q: Is personal brand important for my business?
A: ​Yes, personal brand is crucial for your business. You are your brand, and your reputation is just as important as your business’s reputation.
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People buy from people – Even in a digital age filled with AI, customers still want to know who they’re dealing with. Building a strong personal brand creates trust and relatability.
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Show your face – Putting yourself and your team in front of your audience through video content helps customers know, like, and trust your business.
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Reputation matters – Whether you own, operate, or work for a business, your personal brand influences how people perceive and engage with your company.
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By investing in your personal brand, you build stronger connections with customers, increasing loyalty and business growth. Get in front of the camera and start building that trust today!
Q: What is the rule of thirds?
A: The Rule of Thirds is a fundamental composition technique in photography and video.
It involves dividing the frame into nine equal sections using two horizontal and two vertical grid lines.
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Why is it important?
By positioning your subject along these lines or at their intersections, you create a more balanced and visually appealing image.
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How to use it?
Turn on grid lines in your phone or camera settings to help align your subject properly. This technique ensures better framing and a more engaging video for your audience.
Use the Rule of Thirds to make your videos look more professional and eye-catching!
Q: Is the title of my video important?
A: ​Yes, the title of your video is crucial for its success online.
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Search & Discovery – Platforms like Facebook, YouTube, and search engines use your video title to understand its content and push it to relevant audiences.
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Better Organic Reach – A clear, relevant, and engaging title increases the chances of your video being seen by people actively searching for that topic.
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Avoid Generic Names – When exporting from your phone or editing software, rename your video with a descriptive, keyword-rich title instead of a random file name.
A well-crafted title can significantly boost engagement and visibility, so make it count!
Q: Where should I look when filming my video content?
A: When filming your video content, your eyeline is key to creating a natural and engaging connection with your audience.
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Look at the camera lens – This mimics eye contact, making viewers feel like you're speaking directly to them.
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Keep your eyeline level – Position your camera at eye level to create a comfortable, conversational feel. Filming from above can seem domineering, while filming from below can feel awkward.
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Follow the Rule of Thirds – Align your eyeline along the upper third of the frame for a balanced, professional look.
Framing your shot correctly ensures your video feels personal, engaging, and easy to watch.
Q: Am I too late to start making video?
A: ​No, you haven’t missed the boat—it’s never too late to start making video!
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Video is here to stay – Platforms like TikTok, Instagram Reels, and YouTube Shorts are video-first, making it the dominant form of content marketing.
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Most of your competitors haven’t started yet – This is your chance to stand out and gain an advantage in your industry.
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Start simple – Grab your smartphone, film a quick video, and see how your audience responds.
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The best time to start was yesterday—the next best time is now!